Most projects
die at 11ish.

Some become products.

11ish is a catch-all studio for experiments, prototypes, tiny tools, and strange ideas, a place where hobby projects either ship, evolve, or teach us something useful.

Small bets, real interfaces.

A rotating shelf of tools, experiments, and prototypes. Some are live. Some are paused. Some are one good weekend away.

Status: prototype

Signal Desk

A small dashboard for tracking useful metrics without enterprise theatre.

metricsdashboard
One good weekend away
Status: paused

Tiny CRM

A personal relationship manager for founders, freelancers, and makers.

peoplememory
Paused, not dead
Status: experiment

Launch Notes

A changelog tool for projects that are almost ready.

releasenotes
Sketching the shape
Status: internal

Prompt Shelf

A workspace for reusable prompts, experiments, and workflows.

agentsworkflow
Useful already

Notes from the unfinished middle.

Short entries from the messy part of making things: decisions, dead ends, experiments, fixes, launches, and lessons.

Making the homepage feel less like an agency

The first version looked too polished. We pulled it back toward a lab notebook.

11ish · 3 min read

When a hobby project deserves a domain

A simple checklist for deciding whether something should stay a prototype.

Studio · 4 min read

The problem with travel apps

Most planning tools assume you want more structure. Maybe the answer is less.

Atlora · 5 min read

Every project has a half-life.

Ideas move through a simple loop: spark, prototype, test, ship, pause, or disappear. 11ish keeps the loop visible.

  1. Phase 01

    Spark

    The idea appears, usually at the wrong time.

  2. Phase 02

    Prototype

    A rough interface exists. The project becomes clickable.

  3. Phase 03

    Build Log

    The messy middle gets documented before it gets rewritten.

  4. Phase 04

    Public Test

    A small group tries it before it becomes precious.

  5. Phase 05

    Ship / Pause / Kill

    The project becomes a product, stays useful, or teaches one clear lesson.

A home for projects that almost stayed ideas.

11ish is a small technology studio for building in the open. It collects the tools, prototypes, experiments, and side quests that usually disappear into private folders.

Some projects are tiny utilities. Some become proper products. Some exist only long enough to answer a question.

The point is not to look busy. The point is to keep making.

01

Builder-first

The interface matters. The shipping matters. The taste matters.

02

Small by default

Most ideas do not need a company. They need a weekend and a working prototype.

03

Public when useful

The process is visible when it helps others build, decide, or avoid the same mistake.